Hi! Can you tell us a bit about yourself?
My name is Ian Solano. I am currently a sophomore enrolled at California State University, Northridge with a major in Marketing. I am an Asian-American Filipino who is interested in entering the advertising field – either as a copywriter or an account manager. I’m all about collaboration, helping others, and doing everything I can to grow as a leader.
How did you find your way into design?
I found my way into design when I became the Design Editor of my high school yearbook. I was tasked to create the visual direction of the book and to lead the class. While I enjoyed designing and creating, I found that I was much more interested in the business and the strategy aspect. I was more interested in what the design could do rather than how it looked like – but now looking back, they’re the same thing.
I’ve always gravitated towards artists. That’s why I joined IntersectLA and the Student Advertising Graphic Association here at CSUN. Working with artists provided me with a completely new perspective. They exposed me to the power of visuals and their ability to sway thought and influence emotion. Since visual literacy is the currency for persuasion in the twenty-first century, I know the tremendous value that comes with working with creatives and designers. Working with designers is something I can’t see my future career without.
What keeps you passionate and inspired about design and creativity?
Personally, what inspires me to go into the creative field is the pleasure I get when seeing a well-written message. My eyes light up when I see clever advertisement and I can’t help but smile when I see a creative way to advertise common household items. Skimpily put, what keeps me passionate and inspired to go into the creative field is my desire to contribute to the conversation and add to the greats works that have already been done.